Fundraising is a conversation, not a campaign.
Fundraising is a conversation, not a campaign.
Humanity Link helps organisations build direct, personalised relationships with the people who support their work.
From fundraising appeals and events to membership, volunteering and long-term supporter engagement, EmpowerLink connects communication, data and automation across the channels people already use.
Reach people. Give them a way to respond. Understand what matters to them. And keep the relationship going long after a campaign ends.
Build stronger relationships with supporters
Fundraising works better when communication does not begin and end with the ask. EmpowerLink helps organisations create a direct relationship with supporters before, during and after a campaign.
Reach and activate supporters
Connect with people through WhatsApp, SMS, email and other channels for appeals, events, updates, campaigns and calls to action.
Create real conversations
Let supporters ask questions, respond to campaigns, register for events, volunteer or take the next step directly from the conversation.
Personalise engagement at scale
Use interests, preferences and previous interactions to create more relevant communication rather than sending every supporter the same message.
Keep people connected
Continue the relationship after someone gives, attends or participates through updates, surveys, invitations and relevant follow-up.
Make every interaction lead somewhere
Make every interaction lead somewhere
A supporter may first encounter your organisation through an event, social post, advertisement, QR code, newsletter or recommendation.
That first interaction should not become another disconnected contact sitting in a spreadsheet.
EmpowerLink can turn it into a direct relationship. People can register their interest, ask a question, join an event, volunteer, donate or choose how they want to stay involved.
From there, communication can become more relevant because it is based on what that person actually chose to do.
One infrastructure layer for engagement
EmpowerLink does not need to replace your fundraising or CRM systems. It connects the conversations happening around them so supporters experience one relationship with your organisation instead of a collection of disconnected tools.
Multi-channel communication
Engage supporters through the channels appropriate for them while keeping communication connected across campaigns and teams.
Automation where it helps
Automate acknowledgements, reminders and routine follow-up while keeping staff involved where a human relationship matters.
Supporter data and segmentation
Use donation history, interests, geography, engagement and preferences to make communication more relevant to different supporters.
Connect the systems you already use
Connect communication with CRM, fundraising, event and operational systems rather than adding another isolated database.
Beyond the donation
A supporter relationship can change over time. Someone who donates today might volunteer later, attend an event, become a member, introduce a partner or advocate for your work. The communication infrastructure should be able to move with that relationship.
Individual giving
Support appeals, regular giving, donor stewardship and personalised follow-up around the work people care about.
Events and campaigns
Manage registrations, reminders, campaign responses, live engagement and post-event follow-up through connected journeys.
Membership and volunteering
Use the same infrastructure for onboarding, renewals, volunteer recruitment, scheduling, updates and ongoing participation.
Mobilisation and partnerships
Support advocacy, supporter actions, community organising and communication with corporate or institutional partners.
Fundraising in practice
Humanity Link were great to work with, they were able to tailor a solution which made use of technologies we had not previously used. The charity sector does not always have the staffing or technical expertise to make use of all these channels and Humanity Link were able to fill the gap whilst completely understanding the nature of what we do – would not hesitate to recommend them.
Individual Giving Manager – Kids Operating Room
Fundraising and supporter engagement
Humanity Link is not designed to replace the systems organisations use to process and manage donations. EmpowerLink strengthens the communication and engagement around fundraising, helping organisations create more direct and personalised relationships with supporters.
No. EmpowerLink can work alongside existing CRM, fundraising, donor-management and event systems, providing the communication and engagement layer around them.
Yes. Humanity Link supports WhatsApp alongside other channels such as SMS, email and voice. The appropriate channel mix depends on the audience and use case.
Yes. Communication can be segmented using relevant information such as interests, preferences, previous donations and engagement history so different supporters receive more appropriate communication.
Yes. Two-way communication is a core part of EmpowerLink. People can ask questions, respond to campaigns, register for activities, volunteer, provide feedback and move through automated or staff-supported conversations.